| Identify Customer/Customer Segments |
|
- Identification of customer segments
- Quantification
|
| |
|
| Identify Customer Requirements |
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- Primary, secondary, tertiary customer needs/requirements
- Validation
- Quantification
- Prioritization
|
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|
| Identify Process/Product Characteristics |
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- Product characteristic development
- Competitive analysis
- Sales point identification
- Improvement identification
|